Education · Personal Development · Sport
Development
with purpose.
Premier Rugby Development helps young people build the confidence, behaviours and personal skills they need to succeed—using structured physical activity, strong relationships and clear standards.
The PRD Difference
Not just another
extra training session.
PRD is a structured development environment. Players are challenged at the right level, coached as individuals and expected to take ownership of their progress. Schools receive purposeful programmes built around engagement, behaviour and measurable development—not activity for activity's sake.
Our programmes
Built around need.
Measured by change.
Every programme starts with the young people, the environment and the outcome required. We agree the purpose first, then build delivery around it.
01
Secondary
Alternative provision
Targeted, relationship-led support for pupils who need a different route into engagement, routine and personal development.
View programme →02
Primary
PE delivery
Progressive, inclusive PE that develops movement, confidence and teamwork while reinforcing the values of the school.
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All settings
Leadership
Practical programmes that give young people responsibility and develop communication, accountability and positive influence.
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Real environments. Real relationships.
Young people respond when the standard is clear and the support is genuine.
Our coaches bring experience from professional rugby league, youth development, community sport and education. That credibility helps us build trust quickly—and challenge young people honestly.
Whole-player development
Performance starts with the person.
Our feedback goes beyond tries, tackles and passes. Young players learn to understand the behaviours that underpin progress.
Delivery for schools
Educational outcomes
through sport.
We work in partnership with schools to improve engagement, confidence and behaviour. Delivery combines structured physical activity with reflection, discussion and clear expectations.
01
Alternative provision
Targeted support for secondary pupils through 90-minute small-group interventions, half-day provision or full-day delivery. Physical activity is combined with reflection and classroom learning.
Ownership · Resilience · Communication · Standards
02
Primary PE delivery
Progressive, game-based PE that develops movement, coordination, teamwork and confidence while reinforcing school values.
Curriculum-led · Inclusive · Enjoyable
03
Leadership programmes
Practical programmes that give young people responsibility, build communication and develop the behaviours required to lead others.
Purpose · Responsibility · Positive influence
Primary PE in action
More than a game.
Our work with Acre Heads Primary School shows how physical activity can reinforce belief, determination, resilience and teamwork while giving pupils a positive, purposeful PE experience.
Schools we have worked with
Experience across primary and secondary settings.
Plan a programme
Tell us the outcome you need—not the activity you think you need.
How we work
High standards without strong relationships create compliance. Strong relationships without standards create comfort. Young people need both.
The principle behind every PRD environment
Professional assurance
- ✓Safeguarding-led delivery
- ✓DBS-checked staff where required
- ✓Risk assessed and insured
- ✓Attendance and progress reporting
- ✓Clear codes of conduct
Built on real experience
Credibility that young people
can feel.
Jason and Rob are joint directors with equal responsibility for PRD. Together, they draw on professional rugby league, academy leadership and community development to design and deliver programmes for young people.
Co-founder · Joint director
Jason Netherton
Former Super League player with around ten years at the professional level, followed by a decade specialising in youth development. Former Head of Hull KR Academy and a coaching consultant with Castleford Tigers during the 2026 season.
Co-founder · Joint director
Rob Wilson
Former Hull FC and Hull KR player with more than 20 years' experience in community rugby league, participation and development.
Supported in delivery by experienced coach Kevin Deighton and a trusted network of professional players, practitioners and partners.
Backed by organisations who share the standard
Principal partner
Community partner
Funded places partner
Technology partner
Supporting partner
Want your organisation to create genuine opportunities for young people in Hull?
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Before you
get in touch.
Start the conversation